{"id":171251,"date":"2023-01-05T11:23:18","date_gmt":"2023-01-05T19:23:18","guid":{"rendered":"https:\/\/www.dailyactor.com\/?p=171251"},"modified":"2023-01-05T11:26:10","modified_gmt":"2023-01-05T19:26:10","slug":"headshots-that-work-for-you","status":"publish","type":"post","link":"https:\/\/www.dailyactor.com\/acting-advice-columns\/headshots-that-work-for-you\/","title":{"rendered":"The 6 Keys To Getting Headshots That Work For You, Not Against You"},"content":{"rendered":"

\"William<\/p>\n

Everyone from your mother to your acting teacher, your agent, and your best friend has their own idea about what makes a great headshot.\u00a0<\/strong> Show your choices to all these people, and they will each tell you to pick a different shot.\u00a0 So what actually moves the needle when it comes to getting a headshot that will open those audition room doors for you?<\/p>\n

As a professional actor for the last 20 years, and a top New York City headshot photographer<\/a> at William Wilder Photography, I\u2019ve done my fair share of thinking, asking casting directors, and experimenting to answer this question, and have come to a simple conclusion.\u00a0 There are two things a headshot must do in order to advance your career: be visually striking enough to demand attention, and communicate something about who you are as a performer and the qualities you will bring to the role.<\/p>\n

In order to achieve this, there are 6 main factors to consider, each one playing a critical role in how your shot comes out.\u00a0 Let’s unpack each of them.<\/strong><\/p>\n

1. Setting Goals For Your Headshots<\/strong><\/p>\n

The first step to getting shots that will advance your career is to get very clear and specific about what you want your headshots to convey.\u00a0 It isn\u2019t necessary to force yourself into ultra-specific \u201ccharacter\u201d types for your headshots – i.e. \u201cmy doctor shot, my nerd shot, my jock shot, and my gritty detective shot.\u201d A lot of actors get caught up in this idea of \u201ccasting type\u201d and think that there are basically 3 or 4 stock characters or professions that they can play.\u00a0 The reality is that these character types are really just ideas that come to mind when we see a headshot that conveys certain qualities and has a certain aesthetic.<\/p>\n

That said, it is important to be as specific as possible about what qualities you most embody as an actor.\u00a0 Are you someone who gives off a sense of warmth?\u00a0 Power?\u00a0 Humor?\u00a0 Angst? Youthfulness? Wisdom?\u00a0 Ruthlessness? Etc.\u00a0 What sorts of people do you most enjoy playing and come most naturally to you?\u00a0 Thinking about these qualities will help you narrow down what you wish to convey in your headshots.<\/p>\n

2. Choosing a Photographer<\/strong><\/p>\n

First things first, choose a photographer whose images are striking.\u00a0 There are so many boring headshots out there.\u00a0 Your headshot has to be eye-catching or casting directors will just skim right past it.\u00a0 When you open the photographer\u2019s portfolio, it should make you stop in your tracks and think \u201coh wow, these pictures are stunning!\u201d There are many other factors that go into choosing a photographer, not least of which are price, availability, location, etc.\u00a0 However, it is important to choose a photographer whose aesthetic matches what you want to convey in your shots.\u00a0 Most photographers have a very particular \u201clook\u201d to their shots.\u00a0 That is OK as long as it is congruent with what you want your pictures to communicate.<\/p>\n

For example, if the qualities you wish to convey are cheerfulness, humor, playfulness, innocence, and open-heartedness, choosing a photographer whose work is dark, gritty, and dramatic looking will not be congruent.\u00a0 Instead find a photographer whose\u00a0 shots are light, bright, and colorful.\u00a0 Congruence is a major theme in multiple aspects of creating your headshots, since the lighting, colors, wardrobe, expression, hair and makeup all need to be in alignment to tell the story and convey the qualities you are shooting for.<\/p>\n

3. Choosing Your Wardrobe<\/strong><\/p>\n

That brings me to your wardrobe.\u00a0 Many photographers offer packages that include a certain number of \u201clooks\u201d or wardrobe changes.\u00a0 Decide in advance how many you want, and plan each one carefully.\u00a0 As a general rule, clothing should fit well.\u00a0 Baggy jackets etc. might be fashionable, but they just don\u2019t look good in headshots.\u00a0 Also avoid anything with a pattern so loud that it will distract from your face.\u00a0 Simple, classic, timeless clothes are best.\u00a0 No logos, text, or pictures should be on your shirt.\u00a0 Often layering can create more depth, interest, and character in the shot, so consider looks with a light jacket, sweater, or shirt layered over something else.<\/p>\n

Now you want to pick clothes that are congruent with the qualities you wish to convey.\u00a0 Depending on the sorts of roles you are drawn to, these don\u2019t need to be ultra specific.\u00a0 Just something that\u2019s suggestive of the type of people you want to play.\u00a0 If you like playing people in positions of power, you might consider a suit.\u00a0 If you\u2019re mainly a comedy actor and want a bright, cheerful headshot with a big smile, pick a bright colored top.\u00a0 This isn\u2019t rocket science, but I\u2019m amazed by how many actors take my advice about how to pick their wardrobe, and still show up with three different colors of the same nondescript t-shirt for their three looks.\u00a0 This stems from actors simply not having done the work of really thinking about who they are as a performer and the kinds of people they want to be playing.<\/p>\n

4. Hair and Makeup<\/strong><\/p>\n

The biggest complaint from casting directors about headshots is that often headshots don\u2019t look like you because the hair and makeup are too glamorous and you don\u2019t look the same when they see you for the audition.\u00a0 When it comes to hair, your headshot has to portray the same hairstyle you normally wear.\u00a0 If you decide to curl your hair for your headshots, you have to be prepared to do the same hair style for every audition.\u00a0 It\u2019s best if you just stick with what you normally do for your hair in your headshot.\u00a0 The hair and makeup person is really there just to make sure the hair is lying well and you don\u2019t have frizzy flyaways – not to give you a totally different look.<\/p>\n

Likewise, the purpose of makeup is mainly to make sure you don\u2019t have shiny spots on your skin under studio lighting.\u00a0 Makeup should be very natural looking.\u00a0 Save the contouring, eye shadow, and fake lashes for the nightclub.\u00a0 Headshots with a full face of glamor makeup just make you look unprofessional and silly.<\/p>\n

5. Posing and Expression<\/strong><\/p>\n

So now you\u2019re at the shoot.\u00a0 You\u2019ve got your wardrobe on and your hair and makeup done.\u00a0 Now it is your job to actually convey those qualities you want in your headshots.\u00a0 Obviously, all elements of the shot have to be congruent.\u00a0 You don\u2019t want a shot with dark, moody lighting against a black background, wearing a black leather jacket, but with a bright, happy grin on your face!\u00a0 All the elements of the shot need to come together to tell one cohesive story about you.\u00a0 If you are clear on what that is, you are halfway there.<\/p>\n

Now, you need to remember that posing for headshots is similar to acting on film.\u00a0 Less is more.\u00a0 As a photographer, I see the best results with clients who don\u2019t try to do too much with their faces.\u00a0 When you try to \u201cdo an expression,\u201d it usually looks too big, and comes across as phony.\u00a0 A good photographer will be able to coach you and get the best expressions out of you.\u00a0 It is your job to stay relaxed and natural, and go with the direction your photographer is giving.\u00a0 The biggest killer of a headshot is an uncomfortable looking expression.\u00a0 Actors who look nervous, posed, or trying too hard in their shots will rarely be called in by casting.\u00a0 The human eye can detect insecurity and inauthenticity and is repelled by them.\u00a0 That\u2019s why, just as with film acting, relaxation and being comfortable and present in the moment is the most important thing.\u00a0 And just as with acting, the key to being relaxed and not self-conscious is to put your attention on something besides yourself, how you look, and what expression you are making.\u00a0 Look into the camera and imagine it is a person (this shouldn’t be hard, since there is an actual person on the other side of it!).<\/p>\n

Now focus on projecting the qualities you have identified for yourself at that person through your eyes.\u00a0 I usually coach my clients to do this with simple prompts such as \u201cgive me some warmth,\u201d or \u201cshow me some mischief like you have a secret,\u201d etc.\u00a0 This helps you to create an active moment instead of just worrying about how you don\u2019t want your nose to look funny, or that weird thing your eyelid sometimes does in pictures.<\/p>\n

6. Choosing Your Final Images<\/strong><\/p>\n

That brings me to one of the most important steps – choosing your final images.\u00a0 I often look at headshots that don\u2019t work all that well, or hear actors say they aren\u2019t happy with their headshots, and wonder if the photographer captured something better, but the actor just didn\u2019t pick the best shots.\u00a0 Depending on your photographer, there can be several hundred images taken, and usually it will be up to you to pick which ones you think will serve you best in your career.<\/p>\n

While it is true that everyone will have their own ideas about which shot you should use, it is also true that you should consult with at least one other person who knows your work, knows you as a person, and knows the industry.\u00a0 Your agents and your acting teachers are good people to help you make your choice.\u00a0 Your mom\u2026 not so much.\u00a0 You shouldn\u2019t make the decision alone, because none of us can really see ourselves the way others see us.<\/p>\n

We also tend to fixate on little imperfections in how we look, and pick headshots based on which make us look the most like the ideal we have in our heads of how we wish we looked.\u00a0 This will often blind us to picking the shot that will actually serve us in our careers.\u00a0 Remember to look for shots that are visually striking.\u00a0 As you are looking through your gallery, your eye will naturally skim over some shots and stop on others. Trust that. Those images will have the same effect on a casting director, which is what you want.<\/p>\n

Next, make sure you pick shots that communicate the qualities you set out to portray.\u00a0 If the image grabs attention, and shows us those qualities, then it will open doors for you in your career!<\/p>\n

Written by William Wilder<\/strong><\/em><\/p>\n

If you are a New York City actor looking to get new headshots and would like to collaborate on creating some visually striking images that will communicate who you are as a human being and a performer, and the qualities you bring to the table, I would love to see you at William Wilder Photography<\/a>!<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

There are 6 main factors to consider with your headshot, each one playing a critical role in how your shot comes 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