
In Kind Direct's 2024 Impact

People, Planet, Purpose
Our 2024 Impact Report reflects a landmark year for In Kind Direct, highlighting the growing scale and depth of our work to ensure everyone has access to life’s essentials. In the face of continued economic pressure and rising hygiene poverty, we supported 540,000 people each week through our network of over 6,650 charitable organisations, unlocking £29.6 million in savings for the sector.
For the first time, we also report on our sustainability journey and governance practices alongside our social impact, demonstrating our commitment to operating with transparency, integrity, and long-term responsibility. From championing period equity and launching new partnerships like LEGO Replay, to taking our first steps towards Net Zero, this report shows how we are delivering meaningful impact for people, the planet, and our purpose.
By empowering our team, upholding strong governance, reducing waste and emissions, and leveraging our unique position between the corporate and charity sectors, we’re committed to delivering essential products to more communities across the UK, without it costing the Earth.

“Providing access to personal hygiene products has enabled our young people to feel more confident and no longer left out due to poverty.”
Newton Boys & Girls Club
“Period Poverty is something not really talked about and can lead to other issues, health matters, school or work absence, stealing, etc., so having this availability to help someone not only takes the stigma away, but prevents further issues.”
Middle Park Community Centre
“Sadly, if you have no money, hygiene period products are the last thing to buy. You make it possible for us to supply them.”
Footprints in the Community
