2024 Impact Report - In Kind Direct

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People, Planet, Purpose

Our 2024 Impact Report reflects a landmark year for In Kind Direct, highlighting the growing scale and depth of our work to ensure everyone has access to life’s essentials. In the face of continued economic pressure and rising hygiene poverty, we supported 540,000 people each week through our network of over 6,650 charitable organisations, unlocking £29.6 million in savings for the sector.

For the first time, we also report on our sustainability journey and governance practices alongside our social impact, demonstrating our commitment to operating with transparency, integrity, and long-term responsibility. From championing period equity and launching new partnerships like LEGO Replay, to taking our first steps towards Net Zero, this report shows how we are delivering meaningful impact for people, the planet, and our purpose.

By empowering our team, upholding strong governance, reducing waste and emissions, and leveraging our unique position between the corporate and charity sectors, we’re committed to delivering essential products to more communities across the UK, without it costing the Earth.