Partnerships

Since partnering with Common Coffee in 2024, we’ve made a meaningful impact, having so far distributed more than 1,200 cups of coffee to communities across the UK.

We recently launched a brand new creative competition in collaboration with our corporate partner ChattyFeet, to give our charitable network the opportunity to win 300 pairs of socks, designed completely by them and with their own branded label. Check out our winners!

For Citizen Day 2025, L’Oréal partnered with In Kind Direct to identify a grassroots organisation where their commitment to wellbeing could deliver meaningful, lasting impact. We introduced them to Flow Happy CIC, a dynamic London-based charity working to eliminate period poverty.

Essity has been a valued corporate partner for over 22 years. In 2024 alone, they donated over 5.5 million essential hygiene products, supporting over 3000 organisations in our network.

We are so thrilled to announce that our dedicated corporate partner ELEMIS has taken their support to the next level by becoming a patron.

Bonya, a new brand of baby formula by Kendamil, have teamed up with us to give back to communities across the UK.

We’re so pleased to announce that our 2nd Co-op in-store campaign in partnership with Kimberly-Clark and Your Local Pantry is now live in stores across the UK

We are proud to partner with Micro Scooters since 2021, enabling us to support hundreds of charitable organisations within our network with refurbished scooters.