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We believe everyone deserves access to life’s essentials. Throughout 2024, In Kind Direct stepped up to deliver even more support to our charitable network and their local communities. We also commissioned new research to deepen our understanding of hygiene poverty, informing brand new initiatives that increased awareness of hygiene poverty, reduced stigma and secured more product to those who need it.
For Citizen Day 2025, L’Oréal partnered with In Kind Direct to identify a grassroots organisation where their commitment to wellbeing could deliver meaningful, lasting impact. We introduced them to Flow Happy CIC, a dynamic London-based charity working to eliminate period poverty.
Sustainability isn’t just for the corporate world! It’s becoming a vital part of how charities can deliver long-term impact. But where do you start when time, budget and capacity are already stretched? At In Kind Direct, we’ve been learning as we go, exploring our environmental impact and making changes where we can. Our journey has been far from perfect, but we’d love to share with you what we’ve learnt along the way.
The summer holidays should be a time for children to look forward to, to have fun, freedom and time with friends. We believe every child should have the opportunity to play during the summer months and go back to school or start nursery equipped ready to learn.
Essity has been a valued corporate partner for over 22 years. In 2024 alone, they donated over 5.5 million essential hygiene products, supporting over 3000 organisations in our network.
Our latest research, A Clean Start in Life, found that 1.1 million GB children are living in hygiene poverty and 845,000 children are missing school because they can’t keep clean. Bringing together polling and findings from engagement sessions, this report explores the experience of hygiene poverty and how to tackle it through the eyes of children and young people.
The Period Equity Alliance has sent a letter to the Chancellor and the Secretary of State for Education urging the Government to protect the Period Product Scheme.
Through the Fresh Futures Fund, we have dedicated funding to support 100 small organisations in our network to access essential products that will support the wellbeing of young people and those who are NEET. Check your eligibility and apply today!